“The What Works Project – enables people to recognize and share what is working in the world, and to help spark a cultural shift focused on positivity and progress. Building upon the ‘GE Works’ brand platform, The What Works Project is a dynamic digital experience – that invites users to submit photos and captions of the people, places, and things working in their lives and communities.” –goodcorps.com
Lead Strategist and Coordinator
In partnership with GE and GOOD/Corps, showcased YouthBuild USA’s widespread success in job creation. Mobilized a network of 268 local programs to upload and like a combined 10,000 photos on celebrateswhatworks.com (now dead, boo) through Facebook and Twitter accounts in less than seven days.
- 11,500+ photo uploads and ❤ clicks in four days
- $10,000 gift from GE
- Entire $10,000 granted to the Helene D. Stoneman and Civic Leadership Program
‘YouthBuild USA has raised $10,000 in our 1st social media campaign!’ on youthbuild.org